The People behind the Wine

Starting in the late 1950s, Katogi Averoff remains profoundly connected with its founder, Evangelos Averoff, the Metsovo region and our family of vine-growers and winemakers.

Our Philosophy

“This labour of love started out as a hobby but grew into an expansive vision. If you know what it feels like to have achieved a seemingly unattainable vision, you will appreciate what this means: It makes the soul expand."

Evangelos Averoff-Tossizza
"With Reason and Dream"

Katogi Averoff finds inspiration in life and people; in vines, which flourish under difficult conditions; in bears and birds, our companions in the Metsovo vineyards; in people, who overcome all adversities to create. We are inspired by everything that delights the senses and frees the mind and soul – everything that transforms our winemaking pursuit into a true state of mind.

The People

True to its founder’s ideals, Katogi Averoff empowers its team to make their visions come true, to keep alive their smile and creative vision.

Sotiris Ioannou
Alexandros Ioannou
Vasilis Anastasopoulos
Commercial Director
Petros Knenknopoulos
Dimitris Ziannis
Chief Winemaker
Maria Dimou
Marketing Manager- Sommelier
Lena Bissa
Winery Manager
Panagiotis Gaoutsos

The Heritage

In the late 1950s, Evangelos Averoff planted the first Cabernet Sauvignon vines in Greece, on the steep slopes of Mount Pindus. In his home cellar at Metsovo, he bottled the first vintage what would become famous as the Katogi Averoff wines.

"Vines of France on the mountains of Greece…," proudly read the label he lovingly designed for that first wine. Yet, it turned out to be more than a hobby. Averoff’s vision to replant and transform the abandoned slopes of the Pindus into vineyards as well as revive the indigenous vinicultural tradition that flourished in the 18th and 19th centuries formed part of a far-reaching effort to boost economic and cultural development in the region.

Indeed, with the help of experts from Greece and France, Averoff developed one of Greece’s most celebrated and highest-altitude vineyards. He also built a small winery on the eastern outskirts of Metsovo. Becoming famous throughout Greece and garnering international awards, Katogi’s red wine became the cornerstone in Averoff’s quest to revive indigenous Greek grape varieties and develop successful blends with foreign varieties. The estate’s vision was also reflected in being one of the earliest to embrace authentic vine-growing and winemaking methods in Greece – an operation model that would become prevalent 30 years later, demonstrating the huge potential of the Greek vineyard.

After Evangelos Averoff’s passing in 1990, Katogi Averoff continued to grow, while remaining true to its founder’s vision, under managing director Sotiris Ioannou. New vineyards were planted in the Metsovo region, experiments with new grape varieties continued, new wine blends were explored. The winery has been constantly updated and expanded, increasing production and expanding national and international distribution.

Managed by Alexander Ioannou, Evangelos Averoff’s grandson, Katogi Averoff today continues to cultivate vineyards in the Metsovo region, focusing on reviving the indigenous varieties of the region and developing wine tourism.

Evangelos Averoff-Tossizza

Evangelos Averoff-Tossizza was born in Trikala, Thessaly, in 1908. A politician, author, collector, farmer, winemaker and the man behind Metsovo's “modern miracle”, Averoff — the great nephew of Georgios Averoff, a benefactor of the Greek nation — was a Vlach with roots in Metsovo. Having taken a degree in Law followed by a doctorate in Politics and Economics from Lausanne university, he concerned himself with community issues from an early age and was active in a number of spheres.

He wrote novels, short stories, plays, essays, academic papers and books on historical, political and economic matters. Works of his have been translated into numerous languages and earned international recognition and awards, including the Athens Academy Award (1939), the Medaille d' Or of the Academie Francaise (1974), the Medal of the City of Paris (1974) and the Acropolis Literary Award (1978). An illustrative selection of works would include: A contribution to the research into the demographic problem facing Greece (1974), Fire and the axe: Greece 1946-1949 (1974), A tale of missed opportunities: the Cyprus issue 1956-1963 (1981), The voice of the earth, a novel (1964), Land of pain, a novel (1966), Doves, short stories (1968), When the gods forgot, a novel (1969), Return to Mycenae, a play (1972), The explosion, a play (1987).

Evangelos Averoff-Tositsas was extremely active in Metsovo in various capacities, making a decisive contribution to the region's economic and cultural development as founder of the Evangelos Averoff-Tositsas Foundation, as the instigator and Chairman for life of the Baron Michael Tositsas Foundation, and as a benefactor and private citizen. His most important works in and for the area include setting up a Student Association providing free meals and accommodation to Epirote students in Athens (1954); founding a museum of folklore (1955); undertaking extensive reforestation and anti-erosion projects (1956-1965); building 107 schools in the Prefecture of Ioannina (1957-1960); setting up a model cheese-making unit, a model dairy farm and a model sawmill (1956-1959); establishing a health centre providing free health care to the inhabitants of Metsovo and the surrounding area (1958); planting vines on abandoned slopes in the area (1959); setting conservation projects in motion relating to churches, monasteries, traditional buildings, stone fountains and cobbled streets (1959-1963); founding a shop selling folk art (1968), an embroidery school (1968), a ski centre (1969) and a gallery of Neohellenic art (1988).


Metsovo, Τ.Κ. 44200
Tel.: +30 26560 42505
Fax: +30 26560 42554



Metsovo, Τ.Κ. 442 00
Tel.: +30 26560 31490
Fax: +30 26560 42397



Marathanodromou 59, TK 15452
Tel: +30 2106778244

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